Marketing Technology Landscape, 2017

Posted on May 10, 2017 by GilPress

Scott Brinker:

  • There are now 5,381 solutions on the graphic, 39% more than last year
  • There are now 4,891 unique companies on the graphic, up 40% from last year
  • Only 4.7% of the solutions from 2016 were removed (and another 3.5% changed in some fundamental way — their name, their focus, or their ownership)
  • 6.9% are enterprises, with more than 1,000 employees or are public
  • 44.2% are private businesses, less than 1,000 employees or no funding data
  • 48.8% are investor-funded startups at any pre-exit stage

 

 

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
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