The Data on FinTech Adoption

EY_FintechIndex

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EY-future-use-of-fintech

Future Use of FinTech

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Top Reasons for Using FinTech

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Top Reasons for Not Using FinTech

EY:

We surveyed more than 10,000 digitally active people in Australia, Canada, Hong Kong, Singapore, the United Kingdom and the United States to better understand the overall rate of FinTech adoption, which users are adopting which products and the outlook for future usage.

Our survey shows that 15.5% of digitally active consumers have used at least two FinTech products within the last six months. As awareness of the available products and services increases, adoption rates could double within the year.

The first EY FinTech Adoption Index shows significant opportunity for both traditional and new generation of financial services providers to gain valuable market share by offering innovative FinTech products and services.

The index defines FinTech services as financial services products developed by non-bank, non-insurance, online companies. We evaluated 10 services in four categories: savings and investments, money transfer and payments, borrowing and insurance. Users were defined as digitally active consumers who use two or more FinTech products or services. The survey was conducted from 1 September 2015 to 6 October 2015.

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
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