A Growing Share of IoT Investment Goes to Industrial IoT

IoT-Vs-Industrial

CB Insights:

A growing slice of deals to Internet of Things startups are going to applications relevant to asset-heavy industries, including manufacturing, logistics, mining, oil, utilities and agriculture.

Q1’16, for example, saw financings to enterprise drone developer Airware and industrial augmented-reality headset maker Daqri.

We used CB Insights data to compare quarterly financing to the IoT and industrial IoT (IIoT), in order to visualize the industrial share of overall IoT funding,

IIoT companies have taken an increasingly larger piece of the overall IoT pie. In 2011, IIoT accounted for 17% of all funding dollars. Fast-forward to 2015, and IIoT accounted for 40% of investment in the year.

Most recently, Q1’16 saw more than one-third of IoT funding going to industrial-focused startups.

 

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
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