As modern life relies increasingly on big data, we’ll have to be on the watch for the look-elsewhere effect. Probability will lead us to say more often: What an amazing coincidence! Some of these occurrences will lead to new discoveries; others will simply reflect how frequently we are looking elsewhere.
—Robert Dijkgraaf, director of the Institute for Advanced Study in Princeton, N.J.
About GilPress
I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
