Jeanne Ross on Why You May Not Need Big Data (Video)

“I think you grow into Big Data”

Jeanne Ross, Director of MIT’s Sloan School Center for Information Systems Research, interviewed by Dave Vellante and Paul Gillin at the CDOIQ Symposium, July 23, 2104.

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
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