Cupid’s Data: The Case For and Against Finding Love Online

Data_AloveStoryFrom the New America Foundation In the Tank blog:

Data, like diamonds, can be mined. But is data forever? Or, in other words, can you find love by creating a data-based algorithm for online dating sites like match.com?

That’s how Amy Webb found her husband. She documents her digital romance in a new book, “Data, a Love Story.”

But Christine Rosen is skeptical. Our Schwartz Fellow is writing a book that cautions against using too much tech to mediate human experiences– arguing that Yelp and Match.Com may be stealing away theserendipitous experiences that enrich our lives.

On this podcast, listen to the two discuss dating psychology, the danger of marketing ourselves as “products” online, and how the “tyranny of choice” impacts finding a mate.

Listen to the podcast here 

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
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